Custom software studio

Your whole business, built into one beautiful website.

Not just a pretty site. We build everything in. It answers your customers in seconds, books appointments, sends your texts and emails, and remembers everyone who reaches out. You just run your business.

What we do

Start small. Or build the whole thing.

Already have a website? You can start with one AI piece that pays for itself, then grow from there.

AI booking agent

Answers messages and books appointments 24/7. Your calendar fills itself while you sleep. No lead waits until morning for a reply.

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AI support agent

Answers your customers' questions automatically, around the clock. Not a chatbot that says "let me connect you." A real agent that knows your business.

This is not a demo. Our AI agent has been running live across a real multi-location business for over a year.

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These AI pieces can grow into a full custom website or platform, built around your business from the ground up.

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You don't need another CRM.

You don't need ten apps that barely talk to each other. Every business gets handed the same generic software and told to make it fit. We do the opposite. We build the software around your business, so it fits like it was made for you.

Because it was.

The shift

Search just changed. Most owners haven't noticed.

For twenty years, getting found meant showing up on Google when someone searched. That is not how it works anymore. More and more, people do not search. They ask. They ask an assistant to find them a good roofer, a tint shop, an agent near them, and it hands back a short list. If that assistant cannot read your business, or does not trust it, you are not on the list. The customer never even sees you.

Your site has to talk to machines, not just people

You can read your website. An AI cannot, not really, unless it is built to spell out what you do, where, and for whom in a way machines trust. Most sites do not. We build yours so the AI knows exactly why to recommend you. The industry calls this schema and structured data. You do not have to. That is our job.

The AI checks your reputation before it picks you

Before anything recommends you, it weighs your reviews and whether your name, address, and hours match everywhere they show up online. One wrong listing quietly costs you work. We keep it all clean and keep good reviews coming in.

Your Google profile is the new front door

That little box of hours, photos, and reviews is often the only thing a customer or an AI ever sees. Half finished, it loses you jobs. We get it fully dialed and keep it that way.

The follow-up has to run itself

A lead that waits is a lead that is gone. The text back, the reminder, the confirmation, all of it has to fire the moment it should, without you lifting a finger. We build that right in.

Here is the part nobody says out loud: this is genuinely complicated, and it shifts every few months. Most places do one slice of it and move on. We build the machine-readable site, the structured data, and the follow-up that runs itself straight into what we make for you, and we handle your Google profile and your reputation as a service. One team for all of it. So the next time the way people find businesses changes, and it will, you are already ahead of it. If some of that was new to you, that is exactly the point. You should not have to become an expert in any of it. That is what we are for.

What you get

One thing built for you.

A website that looks like you spent a fortune

Clean, fast, and built around how your business actually works. Not a template with your logo dropped in.

A customer list built for you

Not a generic system you have to wrestle into shape. A customer list made for the way you actually work.

Texts and emails that send on their own

The right message, to the right person, at the right time. Follow-ups, confirmations, reminders. All handled.

Online booking that just works

Your calendar fills itself. Customers pick a time, confirm, and show up. No back-and-forth.

An assistant that never sleeps

It answers your customers day and night, even when you are asleep. Questions get handled. Leads never slip away.

Built to be found by search and AI

Search engines and AI tools already decide who people do business with. Your site shows up in both, from day one.

The work

Real builds, shipped and live.

A few of the businesses now running on software we built for them.

GoScout home search app
GoScout Real estate

Built for an agent tired of losing clients to listing portals. A branded home-search app that keeps the relationship and the leads with the agent, not some middleman website.

View it live →
Precision Tint website with booking agent
Precision Tint Automotive

A shop running since 1986, brought online. Instant tint and paint-protection quotes by the window, real pricing, and a booking agent that fills the bay without a single phone call.

Manhattan, KS
OpeYeah personal CRM app
OpeYeah Personal CRM

A sales CRM, but for friendship. It nudges you to reach out at the right time, drafts the text in your own voice, and quietly keeps the people who matter from slipping away.

View it live →
Player Vault broadcast intelligence
Player Vault Broadcast

Broadcast intelligence for small-market sports. Live rosters, stats, and the stories behind the numbers, so a one-person booth sounds like a network crew.

Private beta

Who it's for

We build for people who run real businesses. The shop owner, the agent, the contractor, the studio. The ones who were told to just use the template and figure it out.

You should not have to. You should have software that was built for you, by people who have run a business too.

About

SquadWorks was started by an operator who built and scaled a 20+ location service business from the ground up. When off-the-shelf software kept falling short, we built our own tools to run the company.

That is how we work with you. We build your software like owners, not vendors. We know what it takes to run a business, because we have done it.

Questions

The stuff people ask us.

Plain answers about custom websites, AI search, and getting found in Manhattan and across the Flint Hills.

What does SquadWorks do?

We build small businesses one website that does the whole job. It answers your customers, books appointments, sends your texts and emails, keeps track of everyone who reaches out, and makes sure you show up when people search, including when they ask an AI assistant for a recommendation. One thing built for you, instead of ten apps you have to wrestle together.

Is this "vibe coding"? How is it different from AI-built apps?

Fair question, and we will be straight about it. "Vibe coding" means taking whatever the AI generates and shipping it blind, with nobody checking and nothing proven. It works right up until it doesn't, usually the moment real customer data or a security gap shows up. That criticism is real, and it has burned people.

Here is the difference. AI writes our code, and it writes it fast. But it does not get shipped blind. Every build is tested and put through a dedicated security review before launch, the kind that catches the things that actually bite: exposed data, broken access controls, weak points. Then it goes live for real businesses and runs in the wild. The proof that it holds up is not a promise. It is months of real customers using it every day without it falling over.

And there is always a human accountable for it. Not generating something and walking away. Someone who decides what gets built, judges whether it actually works, stands behind it, and fixes it when it doesn't. Fast and careful are not opposites. You get both.

How do I get my business found by AI like ChatGPT, Gemini, or Google's AI answers?

More people now ask an assistant to find them a good local business instead of scrolling through results. To get picked, your site has to be readable by those assistants, your information has to match everywhere it appears online, and your reputation has to check out. We build all of that in. Most local sites do none of it, which is exactly the opening.

What is AI search, and why does it matter for a small business?

For twenty years, getting found meant ranking on Google. Now people increasingly ask an assistant, "find me a good roofer near me," and it hands back a short list. If the assistant cannot understand or trust your business, you are not on that list and the customer never sees you. Getting ahead of it now, while almost no one local is, is the cheapest it will ever be.

Do you work with businesses in Manhattan, Kansas and the Flint Hills?

Yes. We are based in Manhattan, Kansas and work with shops, agents, contractors, and studios across the Flint Hills, Junction City, and the surrounding area. We also work remotely with businesses outside the region. Local or not, the build is the same: software made for how your business actually runs.

Do I still need a separate CRM, booking tool, and email service?

No, and that is the point. Instead of paying for and stitching together a pile of generic tools, we build the customer list, the booking, and the automatic follow-up directly into your site. One thing to run, made for your business, instead of a monthly stack you have to manage.

I already have a website. Can you fix it, or do I need a new one?

It depends on what is under the hood. Sometimes we can add the missing pieces to what you have. Often it is faster and cheaper long-term to rebuild it right. We will tell you straight which one makes sense for you, with no upsell either way.

Do you handle my Google Business Profile and online reviews?

Yes, as a service alongside the build. Your Google profile is often the first and only thing a customer or an AI sees, and your reviews tell the AI whether to recommend you. We get the profile dialed in, keep your information consistent everywhere, and help you keep good reviews coming in.

How much does it cost?

Every project is scoped to what the business actually needs, so there is no one-size price. Tell us what you are trying to build and we will give you a straight number before any work starts. We take on a few projects at a time, so we would rather build the right thing than the cheapest thing.

How long does it take?

Most builds land in a few weeks, depending on size and how fast we can get what we need from you. We work in the open so you can watch it come together and weigh in as we go.

Tell us about your project.

We take on a few projects at a time. Tell us what you're trying to build and we'll get back to you fast.

Prefer to call? (785) 599-7727